Magento is an open-source ecommerce platform. It has a global network of 150,000 developers and a network of 300+ highly-trained experts. It has been observed that the merchants using Magento grow Three times faster than merchants on other platforms. Magento also requires 50 percent less in a total cost of ownership.
Magento provides merchants on web a flexible shopping cart system. It also offers control over the aesthetics, look, functionality, the content inside website of their online store. There are many tools that magento offers with regards to SEO, catalogue-managament (very important in retail), marketing, and other tools. Using magento, the online retailers can integrate online and physical shopping experience at one place.